Managing Global Customers: An Integrated Approach - Hardcover

Yip, George S.; Bink, Audrey J.M.

Hardcover

ISBN 10: 019922983X ISBN 13: 9780199229833

Publisher: Oxford University Press, 2007

Synopsis

This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.

About this title

About the Author

George Yip is Vice President and Director of Research & Innovation at Capgemini Consulting, based in London. He wrote this book while he was Professor of Strategic and International Management at London Business School and Lead Senior Fellow of the U.K.'s Advanced Institute of Management Research. He held the Chair of Marketing and Strategy at Cambridge University, and has also held faculty positions at Harvard Business School and UCLA, and visiting positions at China-Europe International Business School, Georgetown, Oxford, and Stanford. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992) was selected as one of the 30 best business books of 1992, has been published in ten languages, and updated as Total Global Strategy II (2003). (george.yip@capgemini.com).
Audrey Bink is Head of Marketing Communications at Uxbridge College in West London. She previously held a research position at London Business School, with her work focusing on Global Customer-Supplier Management. As a product manager and market development manager, Audrey has also been active in global industrial marketing at DMV International, the ingredients division of dairy cooperative Campina. She holds an M.Sc. in Industrial Engineering and Management Science from Eindhoven University of Technology (The Netherlands). (abink@uxbridgecollege.ac.uk).

Edition details

• Publisher: Oxford University Press
• Publication date: 2007
• Language: English
• ISBN 10: 019922983X
• ISBN 13: 9780199229833
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288