This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.
Example entries include:
Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
"synopsis" may belong to another edition of this title.
Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.
"About this title" may belong to another edition of this title.
Book Description OUP Oxford, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780199286003_lsuk
Book Description OUP Oxford, 2007. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780199286003
Book Description Oxford University Press, United Kingdom, 2008. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements: Description - how the term is defined Key insights - important insights provided by an understanding of the term Keywords - words to further understand the nature of the term Implications - what knowledge of the term means to marketers Application areas and further readings - areas where the term s knowledge is being put to use Bibliography - articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe s Law, Moore s Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner s Curse. Bookseller Inventory # AAV9780199286003
Book Description OUP Oxford, 2007. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780199286003
Book Description Oxford University Press, 2008. Paperback. Book Condition: New. Bookseller Inventory # INGM9780199286003
Book Description Oxford University Press, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 0199286000
Book Description Oxford University Press, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # P110199286000
Book Description Oxford University Press, U.S.A. 2008-01-01, 2008. Paperback. Book Condition: New. Bookseller Inventory # NU-ING-20817619
Book Description Oxford University Press, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # M0199286000
Book Description Oxford University Press. PAPERBACK. Book Condition: New. 0199286000 Special order direct from the distributor. Bookseller Inventory # ING9780199286003