Items related to Introduction to Marketing: Theory and Practice
Synopsis
Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing has been added for the new edition, addressing topics such as ethics, corporate responsibility and sustainability, and assessing the impact of these topics on the field of marketing. Content on services marketing has now been integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries.
The new edition maintains a four part structure, beginning with the fundamentals of the marketing environment and outlining what marketing really is. Part two considers customers and how they are central to marketing activities, and part three looks at the marketing mix. The text concludes by bringing the key themes together with discussion of marketing management of marketing and marketing in an international context. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another.
A wealth of pedagogical features including case studies and application boxes highlight the link between theory and practice. Key issues surrounding the internet and social responsibility are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions.
The textbook is accompanied by an online resource centre and all resources will be updated for the new edition. Suggested answers to case study review questions have been added to the lecturer part of the site for this edition. The online resource center features comprise:
Online Resource Center
Lecturer resources:
Suggested answers to case study review questions
Suggested answers to chapter review questions
Additional discussion points
PowerPoint slides
Lecturer guidelines to accompany the PowerPoint slides
Test bank of questions
Student resources:
Additional suggested reading
Case studies with questions
Additional chapter review questions
Multiple choice questions
Web exercises
Web links
"synopsis" may belong to another edition of this title.
About the Author
Adrian Palmer is Professor of Marketing at the University of Wales, Swansea.
"About this title" may belong to another edition of this title.
- PublisherOxford University Press
- Publication date2009
- ISBN 10 0199557446
- ISBN 13 9780199557448
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages576
- Rating
Search results for Introduction to Marketing: Theory and Practice
Stock Image
Introduction to Marketing: Theory and Practice
Published by
Oxford University Press, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004266858
Quantity: 1 available
Stock Image
Introduction to Marketing: Theory and Practice
Published by
Oxford University Press, United Kingdom, Oxford, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing has been added for the new edition, addressing topics such as ethics, corporate responsibility and sustainability, and assessing the impact of these topics on the field of marketing. Content on services marketing has now been integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries. The new edition maintains a four part structure, beginning with the fundamentals of the marketing environment and outlining what marketing really is. Part two considers customers and how they are central to marketing activities, and part three looks at the marketing mix.The text concludes by bringing the key themes together with discussion of marketing management of marketing and marketing in an international context. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another. A wealth of pedagogical features including case studies and application boxes highlight the link between theory and practice. Key issues surrounding the internet and social responsibility are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions. The textbook is accompanied by an online resource centre and all resources will be updated for the new edition. Suggested answers to case study review questions have been added to the lecturer part of the site for this edition.The online resource centre features comprise: Online Resource Centre Lecturer resources: Suggested answers to case study review questions Suggested answers to chapter review questions Additional discussion points PowerPoint slides Lecturer guidelines to accompany the PowerPoint slides Test bank of questions Student resources: Additional suggested reading Case studies with questions Additional chapter review questions Multiple choice questions Web exercises Web links. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003119168
Quantity: 6 available
Seller Image
Introduction to Marketing: Theory and Practice
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A few small marks or stains to the page edges/pages . Minor shelf wear. Previously water damaged, slight waving to the pages. Seller Inventory # wbb0021375976
Quantity: 1 available
Stock Image
Introduction to Marketing : Theory and Practice
Published by
Oxford University Press, Incorporated, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 42583862-20
Quantity: 2 available
Stock Image
Introduction to Marketing : Theory and Practice
Published by
Oxford University Press, Incorporated, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39997465-20
Quantity: 1 available
Stock Image
Introduction to Marketing: Theory and Practice
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Introduction to Marketing: Theory and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780199557448
Quantity: 1 available
Stock Image
Introduction to Marketing: Theory and Practice
Published by
Oxford University Press, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780199557448. Seller Inventory # 9138628
Quantity: 1 available
Stock Image
Introduction to Marketing: Theory and Practice
Published by
Oxford University Press, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780199557448. Seller Inventory # 9558434
Quantity: 1 available
Stock Image
Introduction to Marketing: Theory and Practice
Published by
Oxford University Press, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780199557448. Seller Inventory # 9906020
Quantity: 1 available
Stock Image
Introduction to Marketing
Published by
Oxford University Press, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
Used
Softcover
Seller: OM Books, Sevilla, SE, Spain
Seller rating 5 out of 5 stars
Condition: Usado - bueno. Seller Inventory # 9780199557448
Quantity: 1 available