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Synopsis
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.
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Review
A top-down commitment to top-notch customer service is a critical element in the battle for corporate survival. In their Customer-Centered Growth: Five Bold Strategies for Building Competitive Advantage, Richard Whiteley and Diane Hessan of The Forum Corporation, a training and consulting firm that emphasizes just such customer focus, show readers how other companies have successfully placed customers at the center of their operations. They also provide 15 tools for self-assessment and strategy planning.
From the Inside Flap
some companies break away from the pack and achieve dramatic growth in rapidly changing business climates, while others struggle just to survive? In Customer-Centered Growth, Richard Whiteley and Diane Hessan of The Forum Corporation reveal the compelling secrets these winning companies share, and define five proven strategies that you can use to grow--even under the most adverse business conditions.
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- PublisherBasic Books
- Publication date1997
- ISBN 10 0201154935
- ISBN 13 9780201154931
- BindingPaperback
- Number of pages321
- Rating
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