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As content delivery over wireless devices becomes faster and more secure, it is thought that mobile commerce (m-commerce) will overtake tethered e-commerce as the medium of choice for digital commerce transactions. As well as the obvious effect on financial services (mobile banking), telecommunications, and retail and information services (such as video delivery of sports results) it is also likely to have a profound effect on the way a wide variety of businesses arrange for people to meet and interact.
This book explores the theory and practice of both the technical and business domains of m-commerce, particularly wireless networking and mobile commerce applications, as well as discussing the 'what, why and how' of m-commerce. The book starts by covering the theoretical underpinning of the subject, before going on to put the theory into practice, covering the technologies, approaches, applications and design issues.
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Geoffrey Elliott is Head of Division for Information Systems at London South Bank University. Nigel Phillips worked in the computer industry for 10 years before joining London South Bank University, consulting on the application of complexity theory
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Book Description Lebanon, Indiana, U.S.A.: Addison-Wesley, 2003. Soft cover. Condition: New. Ship out 1-2 business day,Brand new,US edition, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia,ht. Seller Inventory # ABE-7727917949
Book Description Addison Wesley, 2003. Condition: New. This item is printed on demand for shipment within 3 working days. Seller Inventory # GM9780201752403
Book Description Addison-Wesley, 2003. Paperback. Condition: Brand New. 1st edition. 552 pages. 10.25x7.00x1.00 inches. In Stock. Seller Inventory # zk0201752409