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Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) - Hardcover
Synopsis
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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About the Author
Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.
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Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
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Competitive Strategies : Managing the Present, Imagining the Future
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Palgrave Macmillan Limited, 2012
ISBN 10: 0230301649
ISBN 13: 9780230301641
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Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
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Competitive Strategies
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Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
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Competitive Strategies
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SPRINGER NATURE Nov 2012, 2012
ISBN 10: 0230301649
ISBN 13: 9780230301641
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Hardcover
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons.' The authors call them the games of movement, imitation, and position. 272 pp. Englisch. Seller Inventory # 9780230301641
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Competitive Strategies
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Condition: New. pp. 288 106 Figures. Seller Inventory # 3517190
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Competitive Strategies: Managing the Present, Imagining the Future
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Competitive Strategies
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Competitive Strategies: Managing the Present, Imagining the Future
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Condition: New. Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing an. Seller Inventory # 458411160
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