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Mission: How the Best in Business Break Through - Softcover

 
9780241247068: Mission: How the Best in Business Break Through
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The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.

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About the Author:

Michael Hayman and Nick Giles co-founded Seven Hills, the 'Best Corporate Consultancy in the world' (Holmes Report). Michael is a co-founder of StartUp Britain, Chairman of Entrepreneurs at Coutts and an Honorary Fellow at the University of Cambridge Judge Business School. Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme, and an advisory board member of Tech London Advocates.

Review:
"Mission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society." —John Mackey, founder, Whole Foods

"This book shows how companies are able to define, build and communicate their purpose in order to prosper." —Joe Gebbia, Co-founder and Chief Product Officer, Airbnb

"Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur." —Elitebusiness

"Good things happen when you are in their vicinity. I recommend them highly." —Alain de Botton on Seven Hills

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  • PublisherPortfolio Penguin
  • Publication date2016
  • ISBN 10 0241247063
  • ISBN 13 9780241247068
  • BindingPaperback
  • Number of pages240
  • Rating

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9780241004777: Mission: How the Best in Business Break Through

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ISBN 10:  0241004772 ISBN 13:  9780241004777
Publisher: Portfolio, 2015
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  • 9780241242650: Mission

    Portfo..., 2015
    Softcover

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Book Description Condition: New. Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Num Pages: 240 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. Weight in Grams: 368. . 2016. Paperback. . . . . Seller Inventory # V9780241247068

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Book Description Paperback. Condition: new. Paperback. The new Saatchis explain why top businesses are world-changers as well as world-beatersBusiness as usual is over. Today's winners have shifted from profit-hunting, to finding their mission and campaigning it relentlessly until it becomes a market reality that changes people's lives.Drawing on the experiences of tech innovators including Google and Airbnb, retail giant Whole Foods, and fast-growing British businesses Ella's Kitchen and Decoded, Mission reveals the power of purpose, culture and campaigning in the world-beating businesses of the future.It provides a roadmap for finding your defining purpose, honing it into a story that transforms your customers into advocates and becoming an unstoppable force with the power to change the world. Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780241247068

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