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Synopsis
The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.
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About the Author
Michael Hayman and Nick Giles co-founded Seven Hills, the 'Best Corporate Consultancy in the world' (Holmes Report). Michael is a co-founder of StartUp Britain, Chairman of Entrepreneurs at Coutts and an Honorary Fellow at the University of Cambridge Judge Business School. Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme, and an advisory board member of Tech London Advocates.
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Mission
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Mission: How the Best in Business Break Through
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ISBN 10: 0241247063
ISBN 13: 9780241247068
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15689180-20
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Mission: How the Best in Business Break Through
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ISBN 10: 0241247063
ISBN 13: 9780241247068
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