Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more,The Contagious Commandments explores how companies fuse creativity, technology and behavioral psychology to achieve truly original marketing ideas that have a positive impact on society and profits—and how your brand can too.
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Paul Kemp-Robertson co-founded the creative and strategic intelligence resource, Contagious, in 2004. Previously, he was part of the launch team behind the marketing creativity magazine Shots, and was later Leo Burnett's worldwide director of creative resources. Paul has written for Business 2.0 and the Guardian, and his TEDGlobal talk on alternative currencies has been viewed over one million times. Chris Barth is a senior strategist at Contagious, where he oversees a wide variety of projects for brands and agencies in North America. Chris formerly worked as a staff writer at Forbes, where he produced Steve Forbes' Intelligent Investing interview series. He has also been a freelancer at Rolling Stone, an editorial producer at Major League Baseball Advanced Media, and a consultant at Arcadia Solutions. He lives in Minneapolis.
This is the top of the list of any branding book I've read in the past 10 years. It's specific, prescriptive, actionable, and above all, opinionated in all the right ways. Simply love these commandments! —Marc Landsberg Founder & CEO of Social Deviant in Chicago
Few have had their finger on the pulse of marketing in this brave new landscape quite like Paul Kemp-Robertson and the team at Contagious. —Mark Tutssel Executive Chairman & CCO, Leo Burnett Worldwide
If you work in marketing, or if you're simply fascinated by the effect creative ideas can have, this book is a must-read. Full of the most compelling and disruptive ideas, it offers a practical framework to ignite exceptional ideas. —Stephan Loerke CEO, World Federation of Advertisers
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