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Synopsis
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Consumer Behavior (Fourth Edition, 198)
Seller: Book Express (NZ), Shannon, New Zealand
Seller rating 3 out of 5 stars
Paperback. Condition: Good. 796 pages. Tanning (cover, light tanning to pages).Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverag e of consumer behavior including the psychological, social, and managerial impli cations. The new edition features current and exciting examples that are tied in to global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outline s the consumer decision process. This text is known for its ability to link topi cs back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better c onsumers and better marketers. Seller Inventory # 6551h
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Consumer Behavior
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: Gut - gebraucht. Gebundene Ausgabe 768 S. Guter Zustand Ex libris Zustand: 3, Gut - gebraucht, Gebundene Ausgabe McGraw-Hill Inc. , 1989 768 S. , Consumer Behavior, Del I. Hawkins. Seller Inventory # BU366933
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