Items related to International Business: Introduction and Essentials
This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
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About the Author:
Mike is the professor of Strategy and International Business, and Global Strategy and Law Professor of Marketing and INternational Business
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- PublisherBpi/Irwin
- Publication date1990
- ISBN 10 0256080100
- ISBN 13 9780256080100
- BindingPaperback
- Edition number4
- Number of pages768
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