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This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
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About the Author:
Mike is the professor of Strategy and International Business, and Global Strategy and Law Professor of Marketing and INternational Business
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- PublisherIrwin Professional Publishing
- Publication date1900
- ISBN 10 0256156042
- ISBN 13 9780256156041
- BindingPaperback
- Edition number5
- Rating
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International Business
Published by
The McGraw-Hill Company
(1900)
ISBN 10: 0256156042
ISBN 13: 9780256156041
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Softcover
Quantity: 2
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Book Description Condition: New. pp. xxiii + 852 Figures (Col.), Illus. Seller Inventory # 4686548
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Stock Image
International Business
Published by
The McGraw-Hill Company
(1900)
ISBN 10: 0256156042
ISBN 13: 9780256156041
New
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: New. pp. xxiii + 852 Indices 5th Edition. Seller Inventory # 263161355
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US$ 46.48
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