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This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
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About the Author:
Mike is the professor of Strategy and International Business, and Global Strategy and Law Professor of Marketing and INternational Business
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- PublisherMcGraw-Hill Education - Europe
- ISBN 10 0071122966
- ISBN 13 9780071122962
- BindingPaperback
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International Business
Published by
McGraw-Hill
(2002)
ISBN 10: 0071122966
ISBN 13: 9780071122962
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Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780071122962. Seller Inventory # 9842668
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