Synopsis
Book was written to provide information about an important institution in our society - retailing. To introduce students to the exciting and challenging environment confronting retail managers and to teach students state-of-the-art retail management practices. The book in text was designed to be accessible and informative to a broad spectrum of students, including business and fashion merchandising majors in universities and two-year colleges.
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About the Author
Michael Levy is a professor of marketing at Babson College.
Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.
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Retailing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)
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