Items related to Consumer Behavior and Marketing Strategy European Edition

Consumer Behavior and Marketing Strategy European Edition - Softcover

J. Paul Peter; Jerry C. Olson

 
9780256225297: Consumer Behavior and Marketing Strategy European Edition
Softcover
ISBN 10: 025622529X ISBN 13: 9780256225297
Publisher: Irwin Professional Publishing, 1999
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Consumer Behavior and Marketing Strategy: European Edition Drawing on the consumer research, this edition applies it to the marketing problems of European companies. It provides cognitive, behavioural and environmental approaches to the analysis of consumer behaviour. Full description

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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

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