Advertising and Selling: Each of These Lessons Is Suitable for School Use and Outlines a Method by Which the Student or Sales Person of Goods, the ... Along General Lines of Retail Salesmanship - Hardcover

Guy Hubbart

Hardcover

ISBN 10: 0260059757 ISBN 13: 9780260059758

Publisher: Forgotten Books, 2018

Synopsis

Unlock practical retail selling and advertising know-how you can use in any store.

This nonfiction guide compiles lesson-based methods for students and salespeople to improve performance in everyday buying and selling. It covers how to think like a shopper, stage meaningful product discussions, and use advertising to support selling.

In this edition, you’ll explore real-world ideas on classifying goods, identifying customer needs, and presenting items with purpose. It emphasizes turning products into solutions, not just price tags, and shows how to connect store offerings to shopper goals.

• How to frame a sale around what the customer values and needs, not just the item.
• Ways to classify goods (necessities, convenience, utility, etc.) and tailor selling points.
• Strategies for crafting ads that carry ideas, not just features, to build goodwill.
• The five kinds of value a product holds—from intrinsic to use-value—and how advertising and selling work together.

Ideal for readers interested in practical, field-tested techniques for retail advertising and selling, from gloves to clocks and beyond.

Edition details

• Publisher: Forgotten Books
• Publication date: 2018
• Language: English
• ISBN 10: 0260059757
• ISBN 13: 9780260059758
• Binding: Hardcover
• Number of pages: 86