Library of Advertising: Show Window Display and Specialty Advertising (Classic Reprint) - Hardcover

Axel Petrus Johnson

9780265591444: Library of Advertising: Show Window Display and Specialty Advertising (Classic Reprint)

Hardcover

ISBN 10: 0265591449 ISBN 13: 9780265591444

Publisher: Forgotten Books, 2018

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Discover how show windows and in-store displays can boost sales and shape buying decisions.

The book compiles practical guidance on window trimming, display strategy, and the evolving role of publicity in retail. It explains why modern merchandising aims to show all stock within sight and how attractive, well-placed displays can create demand by suggestion. It also covers the balance between artistic design and sound merchandising so displays sell more than they attract attention.

Beyond windows, the volume surveys specialty advertising and its place in retail promotion, including personal gift advertising and how media choices affect consumer response. Readers will gain insight into the skills, standards, and testing that separate effective displays from mere decoration.

How the show window drives direct and indirect sales.
The qualities and training that make a successful window trimmer.
How to test a display’s selling power, not its visual wow factor.
Different display approaches for windows, departments, and specialty advertising.

Ideal for retailers, display professionals, and students of marketing who want clear, practical guidance on merchandising and promotional ideas.

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