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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging) - Hardcover
Synopsis
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
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- PublisherSpringer
- Publication date1999
- ISBN 10 0306460734
- ISBN 13 9780306460739
- BindingHardcover
- LanguageEnglish
- Number of pages375
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Psychology Of The Consumer And Its Development: An Introduction (the Springer Series In Adult Development And Aging)
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Psychology Of The Consumer And Its Development: An Introduction (the Springer Series In Adult Development And Aging)
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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
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Psychology of the Consumer and Its Development
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Psychology of the Consumer and Its Development: An Introduction
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Springer Science+Business Media, 1999
ISBN 10: 0306460734
ISBN 13: 9780306460739
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