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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging) - Hardcover

 
9780306460739: Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)

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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-K-003-03017

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Hardcover. Condition: new. Hardcover. A survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how advertisements use classical conditioning and harnessing psychological motivation to create image and sell products. An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780306460739

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