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A groundbreaking book that transforms the debate about global warming by offering a fresh perspective based on human needs as well as environmental concerns.
Bjorn Lomborg argues that many of the elaborate and expensive actions now being considered to stop global warming will cost hundreds of billions of dollars, are often based on emotional rather than strictly scientific assumptions, and may very well have little impact on the world’s temperature for hundreds of years. Rather than starting with the most radical procedures, Lomborg argues that we should first focus our resources on more immediate concerns, such as fighting malaria and HIV/AIDS and assuring and maintaining a safe, fresh water supply—which can be addressed at a fraction of the cost and save millions of lives within our lifetime. He asks why the debate over climate change has stifled rational dialogue and killed meaningful dissent.
Lomborg presents us with a second generation of thinking on global warming that believes panic is neither warranted nor a constructive place from which to deal with any of humanity’s problems, not just global warming. Cool It promises to be one of the most talked about and influential books of our time.
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Amazon.com Guest Reviewer: Michael Crichton
In his many science-themed bestsellers--including The Andromeda Strain, Jurassic Park, Prey, and most recently, Next--Michael Crichton has covered everything from genetically engineered dinosaurs to time travel to nantechnology run amok. Having cast his own views on the dangers and hysteria surrounding global warming with State of Fear, he turns his pen toward the often controversial Bjørn Lomborg and his latest book, Cool It: The Skeptical Environmentalist's Guide to Global Warming.
Bjørn Lomborg is the best-informed and most humane advocate for environmental change in the world today. In contrast to other figures that promote a single issue while ignoring others, Lomborg views the globe as a whole, studies all the problems we face, ranks them, and determines how best, and in what order, we should address them. His first book, The Skeptical Environmentalist, established the importance of a fact-based approach. With later books, Global Crises, Global Solutions and How to Spend $50 Billion to Make the World a Better Place, this mild-mannered Danish statistician has steadily gained new converts. Not surprisingly, Time Magazine named him one of the 100 most influential people in the world.
Bjorn Lomborg is the author of The Skeptical Environmentalist. He was named one of the 100 most influential people in the world by Time magazine in 2004 and has written for numerous publications, including The New York Times, The Wall Street Journal, and The Economist. He is presently an adjunct professor at the Copenhagen Business School, and in 2004 he started the Copenhagen Consensus, a conference of top economists who come together to prioritize the best solutions for the world’s greatest challenges.
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