¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?
El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes —la mente racional y la mente emocional— que compiten por el control. La mente racional quiere un cuerpo perfecto;...
Chip Heath es el profesor de Comportamiento Organizacional “Thrive Foundation for the Youth” en la escuela de negocios de la Universidad de Standford. Dan Heath es un senior fellow en el Centro para la promoción del empresariado social (CASE, por sus siglas en inglés) de la Universidad de Duke. Juntos, son los autores del bestseller nacional Made to Stick: Why Some Ideas Survive and Others Die. Escriben una columna...
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Tres sorpresas sobre el cambio
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Un sábado del año 2000, unos cuantos aficionados al cine confiados acudieron a una sala de las afueras de Chicago, a la sesión de las 13.00, para ver Payback, de Mel Gibson. Les invitaron a palomitas (1) y a un refresco y les pidieron que al fi nalizar la película se quedaran unos minutos para responder a unas preguntas...
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