Synopsis
Great vintage book!
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About the Author
Multivolume collection by leading authors in the field
Review
'The book breaks new ground...in emphasizing tha tmarketing is as much a consequence of organizational structure as it is an influence upon it.' M. J. Baker, Strathclyde University.
'An excellent guide for understanding the complexities of structuring marketing organizations.' Rad Spassitch
"About this title" may belong to another edition of this title.
