Marketing - Hardcover

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl

Hardcover

ISBN 10: 0324006381 ISBN 13: 9780324006384

Publisher: South-Western College Pub, 1999

Synopsis

A straightforward, comprehensive marketing text providing clear coverage and current examples of marketing concepts, topics, emerging issues, and technologies.

About this title

About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

About this edition

• Publisher: South-Western College Pub
• Publication date: 1999
• ISBN 10: 0324006381
• ISBN 13: 9780324006384
• Binding: Hardcover
• Edition number: 5
• Number of pages: 716