Management: Meeting and Exceeding Customer Expectations with Student Resource CD-ROM - Hardcover

Plunkett, Warren R.; Attner, Raymond F.; Allen, Gemmy S.

Hardcover

ISBN 10: 0324125658 ISBN 13: 9780324125658

Publisher: Cengage Learning, 2001

Synopsis

This seventh edition of Management: Meeting and Exceeding Customer Expectations includes dramatic changes from previous editions. It is a more comprehensive survey of the principles and practices of management as they are currently being applied, in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership

About this title

About the Author

Warren Plunkett is a retired professor of management and Chairman of the Business Department at Wright College, City Colleges of Chicago. He holds a B.B.A. from Notre Dame University and an M.B.A. from Roosevelt University. Since graduating from Notre Dame, Warren has been a high school teacher, a systems analyst, a member of the U.S. Army Reserve, a management consultant, a college professor for 30 years at Wright College, and most recently an entrepreneur. Warren has authored several textbooks, including Supervision: The Direction of People at Work, Business, The Consumer in America, and Management: Meeting and Exceeding Customer Expectations. Warren has made numerous presentations to industry, and has served on numerous committees and led various workshops.

Review

My students like the textbook as it is, kept up to date with modern examples.

My students find it readable, well sub-setted, colorful, with straightforward requirements of the review questions, critical thinking questions, skill-builder exercises, and relevant application cases.

I like the side bar references to various current vignettes such as "Management in Action" and "Global Applications."

About this edition

• Publisher: Cengage Learning
• Publication date: 2001
• ISBN 10: 0324125658
• ISBN 13: 9780324125658
• Binding: Hardcover