Real Estate Field Manual: An Official Selling Guide (with CD-ROM) - Softcover

Nash-Price, Barbara

Softcover

ISBN 10: 0324654081 ISBN 13: 9780324654080

Publisher: South-Western Educational Pub, 2008

Synopsis

This motivational book is written to help people go directly into Real Estate sales with a specific road map. Drawing on more than 30 years of successful real estate experience, this user-friendly book is full of forms and provides new agents with a thorough overview covering everything an agent needs to succeed in this fast-paced business. Keying in on the importance of achieving balance in one's personal and business life and being savvy to time management, it introduces readers to the concepts, tools and techniques necessary for maintaining a profitable business. Written as a handbook and guide to real estate, topics covered include prospecting, converting buyers, dialogues, listings, closing techniques, Internet advertising, ad samples, disclosure, ethics and technology tips. This new edition also provides helpful information on working with FSBOs, savvy buyers/sellers and relocations. PLUS - the CD-ROM now included with the book includes valuable checklists, documents and other useful forms and computerized tools necessary for managing a successful real estate business today.

About this title

From the Inside Flap

Preface This book is written for my fellow real estate sales professionals. I hope to help shorten your trial and error experiences on your way to becoming successful in the real estate business. This book will act as your FIELD MANUAL on the car seat next to you. It will give you countless sample dialogues, closing techniques, and a step-by-step recipe to list every potential customer! Included are Internet information, Webpage design, Web addresses, and countless other up-to-date developments in this fast-paced industry. The real estate business will be as busy as you are! Your business will be successful if YOU stay disciplined each arid every day.

Just open Real Estate Field Manual and learn how easy it is to take charge and follow these leads. Try to remember the following:

Keep your sense of humor. Be disciplined and follow through. Stay enthusiastic. (The dictionary defines enthuos as "inspired by God.") Only through discipline and enthusiasm each day will you simplify your work schedule and form good business habits. You will save countless hours and waste little time by knowing what to say and when to close. There is no other book like this. It is an official Real Estate Field Manual: a book filled with positive examples of twenty-five years of success in the real estate industry. I hope my sharing all of this information with you will help you grow to enjoy the art of selling real estate in the twenty-first century. Keep this manual on the car seat next to you and refer to it often!

From the Back Cover

Drawing on over 25 years of the author's real estate experience, this motivational book covers everything a real estate agent needs to succeed in the business. Keying in on the importance of achieving balance in one's personal and business life and being savvy to time management, it exposes readers to the concepts, tools and techniques necessary for entry level positions and beyond. Gives an “inside secret” to top selling skills and acts as a mentor. Scripts. Attitude. Agency. Fair Housing. Advertising. Buyers. CMAs (Competitive Market Analyses). Computers. Time Management. Price Reductions Listings. Negotiation. Self-Marketing. Dialogues. Professionalism. Disclosure. Ideal for pre-license real estate agents and licensed agents who want to learn to be a top[ sales producer.

Edition details

• Publisher: South-Western Educational Pub
• Publication date: 2008
• Language: English
• ISBN 10: 0324654081
• ISBN 13: 9780324654080
• Binding: Paperback
• Edition number: 5
• Number of pages: 368