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Synopsis
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
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Review
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.
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Understanding Media: The Extensions Of Man
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.79. Seller Inventory # G0349122962I3N00
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Understanding Media: The Extensions Of Man
Seller: Book Express (NZ), Shannon, New Zealand
Seller rating 4 out of 5 stars
Paperback. Condition: Good. 382 pages. cover worn & creased, text tanned, This reissue of Understanding Media marks the thirtieth anniversary (1964-199 4) of Marshall McLuhan's classic expose on the state of the then emerging phenom enon of mass media. Terms and phrases such as the global village and the medi. Seller Inventory # 5394p
Quantity: 1 available