Items related to Business Marketing Management: B2B
- PublisherCengage Learning
- Publication date2023
- ISBN 10 0357718232
- ISBN 13 9780357718230
- BindingPaperback
- Number of pages352
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Business Marketing Management : B2B (Paperback)
Published by
Cengage Learning, Inc, Mason, OH, 2023
ISBN 10: 0357718232
ISBN 13: 9780357718230
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Seller: Grand Eagle Retail, Wilmington, DE, U.S.A.
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Paperback. Condition: new. Paperback. Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780357718230
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Business Marketing Management B2b
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Business Marketing Management: B2B
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paperback. Condition: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000163775
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Business Marketing Management : B2B (Paperback)
Published by
Cengage Learning, Inc, Mason, OH, 2023
ISBN 10: 0357718232
ISBN 13: 9780357718230
New
Paperback
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780357718230
Quantity: 1 available
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Business Marketing Management : B2B (Paperback)
Published by
Cengage Learning, Inc, Mason, OH, 2023
ISBN 10: 0357718232
ISBN 13: 9780357718230
New
Paperback
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780357718230
Quantity: 1 available
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Business Marketing Management: B2B
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Business Marketing Management: B2B
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paperback. Condition: New. New Textbook, Ships with Tracking. Seller Inventory # SKU0628446
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Business Marketing Management: B2B
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paperback. Condition: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking. Seller Inventory # SKU0580939
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Business Marketing Management: B2B
Seller: Books Unplugged, Amherst, NY, U.S.A.
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Business Marketing Management: B2B
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