cengage learning inc mason oh (Over 1,200 results)

Paperback. Condition: Very Good. Full-color, completely current, and packed with practical applications, the Seventh Edition of INTRODUCTIN TO RETAILING, International Edition puts students on the inside track to success in the fast-moving retail industry. INTRODUCTIN TO RETAILING, 7e, International Edition is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Lusch, Dunne, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. INTRODUCTIN TO RETAILING, 7e, International Edition emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The best-selling author of textbooks such as Management and Organizational Theory and Design introduces a new textbook Leadership: Theory and Practice. Maintaining his trademark tradition of readability, Daft has produced a stimulating and relevant text packed with interesting examples of real-world leadership. Examples from the military, education, business, and not-for-profit organisations will add appeal to a variety of students and markets with applications ranging from schools of education to corporate leadership programmes. Features: * By integrating real-world leadership with academic research, this text is both interesting and informative. * Leadership Spotlights and Living Leadership excerpts present a variety of examples that are both contemporary and inspiring. * Leadership Bookshelf sections integrate recent writings that cover information pertinent to today's leaders. * End-of-chapter leadership feedback questionnaires provide a forum for students to review material and then apply it to their own lives. * Cutting Edge boxes offer examples of leaders and organizations on the cutting edge of leadership. * Examples from the military, education, business, and not-for-profit organisations add appeal for a variety of students and markets. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Gareth Jones and Charles Hill integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the ninth edition of Theory of Strategic Management with Cases, International Edition features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 22 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text or the core case text. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. In response to the dynamic environment of management, this text integrates management thinking with a solid foundation in the essentials of management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing, 3e, International Edition offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Good. Every company strives for increasing customer satisfaction and loyalty. But, without effective complaint management, it's only a matter of time before the seemingly sweet company-client relationship may turn sour. Drawing from their extensive experience in customer service, Stauss and Seidel deliver thorough coverage of complaint management, from helping readers understand why customers complain to illustrating how to handle customer complaints to effectively measuring and analyzing complaints. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condition: Good. This text bridges the gap between the mechanics of econometrics and modern applications of econometrics by employing a systematic approach motivated by the major problems facing applied researchers today. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condition: Very Good. This title focuses on introductory accounting concepts, and teaches financial accounting from the perspective of the user of financial statements. It covers both concepts and procedures with a focus on the needs of the users of accounting information. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. In writing this textbook, Mankiw tried to put himself in the position of someone coming to economics for the first time. His plan worked. Receiving such applause as the most talked about economics text of our time and a long overdue accessible introduction to modern economics it is no wonder that Mankiw's prize project has quickly become one of the most successful books ever to publish in the college marketplace. The author's conversational writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. Because Mankiw wrote it for students, the book stands out among all other principles of economics texts by intriguing students to apply an economic way of thinking in their daily lives. Features: * Chapter 1 introduces students to the ten most important principles - these are then thoroughly incorporated in discussions throughout the text. * Chapter 3 contains an early and accessible introductory discussion of one of economics most powerful and universal insights: how people gain from trade. This coverage enables instructors to include international applications at the beginning of the course. * In Chapter 6, the tools of supply and demand are used to examine the effects of various government policies. * Chapters 7, 8, and 9 discuss why the equilibrium of supply and demand is desirable for society as a whole. The concepts of consumer and producer surplus explain the efficiency of markets, the costs of taxation, and the benefits of international trade. * Introducing Externalities in Chapter 10 and Public Goods and Common Resources in Chapter 11, allows discussion of why market outcomes are not always efficient, and looks at how governments can sometimes remedy market failure. * Chapter 21 provides a rigorous analysis of indifference curves as a tool to examine consumer theory. This chapter is optional. * Chapters 24-26 describe the forces that determine key real variables (including GDP, saving, investment, real interest rates, and unemployment) in the long run. * The monetary system, crucial in determining the long-run behaviour of the price level, inflation rate and other nominal variables, is discussed in Chapters 27 and 28. * Chapter 34 - one of Mankiw's favourite chapters to write - presents both sides of five major debates over economic policy. * Most refreshing, though, is the book's even-handedness. Mr Mankiw seems to revel in setting out how different schools of thought have contributed to economists' current state of knowledge.(The Economist Sep/1997) Praise of the first edition applies to the second also. * This is a great way to end the course. New to this edition: * Mankiw has refined the coverage and pedagogy of the second edition following feedback from users of the first edition. All changes that were made were evaluated in the light of the benefits and brevity. * Throughout the text design efforts improve comprehensibility of tables with clearer layouts and labelling. * A clarified discussion of circular flow in Chapter 2 has been described as being less abstract and more concrete. * New tables in Chapter 4 provide a heavier emphasis on the special role of price and the fact that a change in price results in a move along a given curve, while a change in another variable results in a shift of the curve. * Coverage of cross-price elasticity of demand is new to Chapter 5. The discussions of the midpoint formula for elasticity and elasticity along a linear demand curve now form part of the text. * In Chapter 13, the section on rising marginal costs now explicitly makes the connection between marginal product and marginal cost. The sections on costs in the short run and long run have also been expanded. * Chapter 18 includes new sections on What Causes the Labour Demand Curve to Shift? and The Supply of Labour. * Chapter 19 now includes a section on Above Equilibrium Wages: Minimum Wage Laws, Unions, and Efficiency Wages. * The terms structural and frictional unemployment are now introduced in Chapter 26. Compelling information on the effects of the Internet on job searching and unemployment has been updated. * An improved presentation of classical dichotomy is in Chapter 28. * In Chapter 30, the section on capital flight has been expanded to include Asia and Russia. * The most significant revision was given to short-run coverage in Chapters 31 and 32. Sections on why the aggregate-demand and aggregate-supply curves might shift are recast and expanded to more clearly identify sources of shifts. Sources for AD and AS shifts are also summarised in tables. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This text is targeted at the junior/senior level undergraduate course in consumer behaviour. This text is also appropriate for the first course in consumer behaviour at the MBA level. The approach ties together a conceptual foundation of consumer behaviour with an applications orientation. If consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Compact Disc. Condition: new. Compact Disc. No other description available. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Our World ABC introduces young learners to the English alphabet and prepares them for reading and writing in English. It can be used alone or before or alongside the Our World and Explore Our World programs. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. No other description available. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. World English is an exciting new four-skills general English series which uses National Geographic content, images and video to teach the language that learners need to succeed in their daily lives. The series is built upon clear and practical learning goals which are presented and practiced through appropriate themes and topics. A competency-based series, World English uses real people, real places and real language to connect learners of English to the world. World English is an exciting new four-skills general English series which uses National Geographic content, images and video to teach the language that learners need to succeed in their daily lives. The series is built upon clear and practical learning goals which are presented and practiced through appropriate themes and topics. A competency-based series, World English uses real people, real places and real language to connect learners of English to the world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. World English is an exciting new four-skills general English series which uses National Geographic content, images and video to teach the language that learners need to succeed in their daily lives. The series is built upon clear and practical learning goals which are presented and practiced through appropriate themes and topics. A competency-based series, World English uses real people, real places and real language to connect learners of English to the world. World English is an exciting new four-skills general English series which uses National Geographic content, images and video to teach the language that learners need to succeed in their daily lives. The series is built upon clear and practical learning goals which are presented and practiced through appropriate themes and topics. A competency-based series, World English uses real people, real places and real language to connect learners of English to the world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. World English is an exciting new four-skills general English series which uses National Geographic content, images and video to teach the language that learners need to succeed in their daily lives. The series is built upon clear and practical learning goals which are presented and practiced through appropriate themes and topics. A competency-based series, World English uses real people, real places and real language to connect learners of English to the world. World English is an exciting new four-skills general English series which uses National Geographic content, images and video to teach the language that learners need to succeed in their daily lives. The series is built upon clear and practical learning goals which are presented and practiced through appropriate themes and topics. A competency-based series, World English uses real people, real places and real language to connect learners of English to the world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. No other description available. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. No other description available. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. No other description available. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: new. Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.