"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —Wall Street Journal
A lively account of our age-old quest for brighter colors, which changed the way we see the world, with a new afterword by the author
From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven’t always matched nature’s kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that’s allowed for the most luminous manifestations of our built and adorned world.
In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that’s rewriting the rules of color forever.
In prose as vibrant as its subject, Rogers opens the door to Oz, sharing the liveliest events of an expansive human quest—to make a brighter, more beautiful world—and along the way, proving why he’s “one of the best science writers around.”*
*National Geographic
"synopsis" may belong to another edition of this title.
ADAM ROGERS is the New York Times best-selling author of Proof: The Science of Booze, a finalist for the PEN/E. O. Wilson Literary Science Writing Award and winner of the IACP Award for Best Wine, Beer, or Spirits Book and the Gourmand Award for Best Spirits Book in the United States. He is a deputy editor at Wired, where his feature story “The Angels’ Share” won the 2011 AAAS Kavli Science Journalism Award. Before coming to Wired, he was a Knight Science Journalism Fellow at MIT and a writer covering science and technology for Newsweek. He lives in Oakland, California.
"About this title" may belong to another edition of this title.
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Condition: very_good. Seller Inventory # BSM.152A5
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0358695244I4N10
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 52569785-6
Seller: Books From California, Simi Valley, CA, U.S.A.
paperback. Condition: Very Good. Seller Inventory # mon0003882178
Seller: INDOO, Avenel, NJ, U.S.A.
Condition: As New. Unread copy in mint condition. Seller Inventory # TN9780358695240
Seller: INDOO, Avenel, NJ, U.S.A.
Condition: New. Brand New. Seller Inventory # 9780358695240
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 336 pages. 8.00x5.25x1.00 inches. In Stock. Seller Inventory # 0358695244
Quantity: 1 available
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Paperback. Condition: New. Seller Inventory # LU-9780358695240