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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing, 16) - Softcover
Synopsis
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.
This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.
Hardcover version published in December 2003.
"synopsis" may belong to another edition of this title.
From the Back Cover
Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. The research community has recognized the importance of addressing these different, and often conflicting, business perspectives. This has led to research streams that address issues characterizing the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the Internet space.
MANAGING BUSINESS INTERFACES: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. The book is organized into four parts:
―New Products and Existing Product Portfolio Management:
Chapter Authors: Richard M. Franza & Cheryl Gaimon; and Juin-Kuan Chong, Teck-Hua Ho and Christopher S. Tang
―Supply Chain Coordination:
Chapter Authors: Candace A. Yano & Stephen M. Gilbert; Ganesh Iyer and V. Padmanabhan; and S. Chan Choi, Lei Lei, and Qiang Wang
―Interfaces in the Internet Space:
Chapter Authors: Richard Steinberg; T.C.A. Bashyam & Uday S. Karmarkar; and Amiya K. Chakravarty
―Field Studies and Real-World Evidence:
Chapter Authors: Akhilesh Bajaj, Sunder Kekre, & Kannan Srinivasan; K. Ravi Kumar & George C. Hadjinicola; and Uday S. Karmarkar & Milind M. Lele
"About this title" may belong to another edition of this title.
- PublisherSpringer
- Publication date2005
- ISBN 10 038724378X
- ISBN 13 9780387243788
- BindingPaperback
- LanguageEnglish
- Number of pages344
- EditorChakravarty Amiya K., Eliashberg Jehoshua
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