Consumer-Driven Demand and Operations Management Models - Softcover

9780387981116: Consumer-Driven Demand and Operations Management Models

Softcover

ISBN 10: 038798111X ISBN 13: 9780387981116

Publisher: Springer, 2009

This specific ISBN edition is currently not available.

The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques—examples are mixed sales channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both—are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand consumer demand in these new sales formats, considerable use is being made of recent Operations Management models of supply chain management, revenue management, service management, e-commerce, etc. These IT-enabled sales mechanisms are in their infancy and they will continue to evolve.

CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research.

"synopsis" may belong to another edition of this title.