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The Business Side of Creativity: The Complete Guide to Running a Graphic Design or Communications Business - Softcover
Synopsis
Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years,The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.
Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity.The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity?The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice."synopsis" may belong to another edition of this title.
About the Author
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community.
Review
The issues most important to beginners . . . are covered exhaustively. Foote's discussion of fees, estimates, and billable time are right on the mark. This alone justifies the cover price. -- Critique
"About this title" may belong to another edition of this title.
- PublisherW W Norton & Co Inc
- Publication date2002
- ISBN 10 039373093X
- ISBN 13 9780393730937
- BindingPaperback
- Number of pages432
- IllustratorBellerose Mark
- Rating
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The Business Side of Creativity: The Complete Guide to Running a Graphic Design or Communications Business
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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business
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The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business
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The Business Side of Creativity : The Complete Guide for Running a Graphic Design or Communications Business
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Norton & Company, Incorporated, W. W., 2002
ISBN 10: 039373093X
ISBN 13: 9780393730937
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Softcover
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The Business Side of Creativity â" The Complete Guide for Running a Graphic Design or Communications Business Rev
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ISBN 10: 039373093X
ISBN 13: 9780393730937
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Paperback. Condition: Very Good. Bellerose, Mark (illustrator). A comprehensive business companion for those just starting out or expanding operations in the design field. It covers getting launched to running a multi-person shop to retiring comfortably, and is aimed at freelance graphic designers, art directors, illustrators, copywriters. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002416616
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The Business Side of Creativity â" The Complete Guide for Running a Graphic Design or Communications Business Rev
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