Reputation Management: The Key to Successful Public Relations and Corporate Communication - Softcover

Doorley, John; Garcia, Helio Fred

Softcover

ISBN 10: 0415801850 ISBN 13: 9780415801850

Publisher: Routledge, 2010

Synopsis

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds.

This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.

About this title

From the Publisher

"Reputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its contents seriously."--Randall Poe, Executive Director, Communications, The Conference Board, the world's preeminent business membership and research organization

"Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners."--Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations

About the Author

John Doorley, an expert in reputation management and former head of corporate communications for Merck & Co. Inc., is academic director and clinical assistant professor of the M.S. in Public Relations and Corporate Communication program at New York University, School of Continuing and Professional Studies.

Helio Fred Garcia is the founder and president of Logos Consulting Group. He is an adjunct professor of management in the Executive MBA program of New York University's Stern School of Business, and teaches courses on communication strategy and communication ethics, law, and regulation in NYU's M.S. in Public Relations and Corporate Communication program, School of Continuing and Professional Studies. He is the author of the two-volume book Crisis Communications.

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Edition details

• Publisher: Routledge
• Publication date: 2010
• ISBN 10: 0415801850
• ISBN 13: 9780415801850
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 456