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Menu Pricing and Strategy - Softcover

Miller, Jack E.; Pavesic, David V

 
9780442022099: Menu Pricing and Strategy
Softcover
ISBN 10: 0442022093 ISBN 13: 9780442022099
Publisher: Titles Supplied by John Wiley & Sons Australia, 1996
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Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry′s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

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Other Popular Editions of the Same Title

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Miller, Jack E.; Pavesic, David V
Published by Van Nostrand Reinhold (1996)
ISBN 10: 0442022093 ISBN 13: 9780442022099
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Pavesic, David V.,Miller, Jack E.
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Published by Van Nostrand Reinhold (1996)
ISBN 10: 0442022093 ISBN 13: 9780442022099
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