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Bottom-Up Marketing - Softcover

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9780452264182: Bottom-Up Marketing

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Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

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Ries, Al
Published by Plume, 1990
ISBN 10: 0452264189 ISBN 13: 9780452264182
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Published by Plume, 1990
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Published by Plume, 1990
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ISBN 10: 0452264189 ISBN 13: 9780452264182
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