Synopsis
From Library Journal In order to prosper in the face of increasing international competition, American corporations are urged to be innovative. While this is easier said than done, it is not an altogether impossible task. Cases in point are the innovations which are the subject matter of this book, all of which have arisen within American organizational structures in the past 40 years. They include transistors, lasers, fiber optics, VCRs, and electronic banking. The book approaches the topic of innovation by examining the process as well as the product and includes a chapter on what's in store for us in the 1990s in areas such as superconductivity, fusion energy, and gene mapping. A thoroughly readable narrative of modern technological breakthroughs, recommended for public and undergraduate college libraries. - Sarojini Balachandran, Auburn Univ. Lib., Ala.
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