Extraordinary Entrepreneurship: The Professional's Guide to Starting an Exceptional Enterprise - Softcover

Harper, Stephen C.

Softcover

ISBN 10: 0470087277 ISBN 13: 9780470087275

Publisher: Wiley, 2006

Synopsis

The 21st Century brings all new rules. Entrepreneurs are challenging conventional wisdom and thinking outside the box. One of the first challenges involves challenging the assumption that a business has to be big to be successful. While most of the 20th century heralded big businesses, it is clear that businesses no longer have to be big to do big business. Now it is possible for a handful of people to operate a global business from virtually any place on the planet. Today, the keyboard has overtaken the boardroom. Financial markets, alliances, and joint ventures have eliminated the need for entrepreneurs to put up substantial capital investments. Today's businesses are driven by ideas, innovation, and execution. This book will show entrepreneurs and business leaders will provide CEOs and entrepreneurs with the tools that they will need to become leaders in their market.

About this title

From the Inside Flap:

"The marketplace calls out for new ideas, new products, new services, and new approaches. New ventures no longer have to live off the table scraps left by big businesses. Today, market segments are emerging that didn't even appear on yesterday's radar screen. Today, breakthrough technological advances make things possible that no one ever dreamed of a few years ago."
—From the Preface

Extraordinary Entrepreneurship is not for people who want to start a mom-and-pop type of business. Instead, it is written for people who want to start an exceptional enterprise. It is written for executives, managers, engineers, scientists, inventors, and other professionals who want to break away from their organizational boxes, who want to seize the moment, and who want to experience the thrill of creating an exceptional enterprise. This book is also a valuable resource for bankers, attorneys, accountants, consultants, and educators who want to assist people who are about to embark on the entrepreneurial journey.

Extraordinary Entrepreneurship guides prospective entrepreneurs through its fourteen-step New Venture Creation process by offering timely and practical guidance for identifying and evaluating market opportunities, systematically developing a business plan, and securing the appropriate level and type of funding.

Extraordinary Entrepreneurship is for professionals who want to create a business that:

• Capitalizes on lucrative market opportunities
• Is positioned to achieve a high rate of growth
• Offers goods and/or services that are in sync with its target market
• Has significant and sustainable competitive advantages
• Generates considerable wealth for the founder(s)

Extraordinary Entrepreneurship provides insights into the qualities and capabilities entrepreneurs must have to start a successful venture. It applies the latest accounting, finance, and marketing practices to the entrepreneurial process. It illustrates how having a keen sense of timing, doing perceptive market research and test marketing, analyzing key feasibility and logistical issues, and having a flexible funding plan prepared in advance are essential before launching the venture. It also demonstrates how using kaleidoscopic thinking, developing competitive matrices, being the first mover, bootstrapping, and establishing a network of value-added advisors will enable prospective entrepreneurs to boldly go where no venture has gone before.

Extraordinary Entrepreneurship profiles various challenges associated with starting a high-growth venture. It also provides valuable insights through numerous "reality checks" that encourage entrepreneurs to look before they leap.

From the Back Cover:

Don't Let Your Innovative Business Idea Sit on the Shelf One More Day!

Extraordinary Entrepreneurship is not for people who want to start a mom-and-pop type of business. Instead, it is written for people who want to start an exceptional enterprise. It is written for executives, managers, engineers, scientists, inventors, and other professionals who want to break away from their organizational boxes, who want to seize the moment, and who want to experience the thrill of creating an exceptional enterprise. This book is also a valuable resource for bankers, attorneys, accountants, consultants, and educators who want to assist people who are about to embark on the entrepreneurial journey.

This entrepreneurial road map guides prospective entrepreneurs through its 14-step New Venture Creation process by offering timely and practical guidance for identifying and evaluating market opportunities, systematically developing a business plan, and securing the appropriate level and type of funding.

Extraordinary Entrepreneurship is for professionals who want to create a business that: Capitalizes on lucrative market opportunities Is positioned to achieve a high rate of growth Offers goods and/or services that are in sync with its target market Has significant and sustainable competitive advantages Generates considerable wealth for the founder(s)

With insights into the qualities and capabilities entrepreneurs must have to start a successful venture, Extraordinary Entrepreneurship applies the latest accounting, finance, and marketing practices to the entrepreneurial process. It illustrates how having a keen sense of timing, doing perceptive market research and test marketing, analyzing key feasibility and logistical issues, and having a flexible funding plan prepared in advance are essential before launching the venture. It also demonstrates how using kaleidoscopic thinking, developing competitive matrices, being the first mover, bootstrapping, and establishing a network of value-added advisors will enable prospective entrepreneurs to boldly go where no venture has gone before.

About this edition

• Publisher: Wiley
• Publication date: 2006
• ISBN 10: 0470087277
• ISBN 13: 9780470087275
• Binding: Paperback
• Edition number: 1
• Number of pages: 512