This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making.
* It covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
* This updated edition features new and current cases which have been added on such companies as Continental Air, Harley Davidson, IBM, Sunbeam, Planet Hollywood, and Toys "R" Us.
* Contains an all new section on "Entrepreneurial Adventures."
"synopsis" may belong to another edition of this title.
Offering insights into the art of managerial decision making, this effective instructional tool presents contrasting cases of management errors and triumphs so that students can learn by comparing the unsuccessful with the successful. Newly formatted, this up-to-the-minute edition contains 10 new cases, several with situations still evolving. Includes additional pedagogical features: updated Information and Issue Boxes, hands-on exercises, discussion questions, and Team Debate exercises.
Learn how to strategize like a top-notch manager!
Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes.
In this Eighth Edition of his best-selling casebook, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career.
Fully revised and updated, this Eighth Edition features 5 exciting new cases, including:
"About this title" may belong to another edition of this title.
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. This is a casebook that is flexible enough to be used in a variety of courses. Using actual cases of well known companies, it allows students to gain practical knowledge, decision making skills, and learn insights through a series of well-known, interesting scenarios. Ten new and current cases have been added on such companies as Southwest Airlines, Wal-Mart, IBM and Harley Davidson. Pedagogical features such as Updated Information Boxes and Issue Boxes are included in every chapter to highlight relevant management concepts and issues. This edition features seven new case studies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004663437
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.9. Seller Inventory # G0471333115I3N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.9. Seller Inventory # G0471333115I3N00
Quantity: 1 available
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
paperback. Condition: Good. 6th Edition. The corners are slightly bent. Used - Good. Seller Inventory # 4-DD-3-0071
Quantity: 1 available
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: USED_GOOD. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-J-021-02375
Quantity: 1 available
Seller: Mispah books, Redhill, SURRE, United Kingdom
Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA81504713331153
Quantity: 1 available