A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.
"synopsis" may belong to another edition of this title.
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # J08O-00393
Seller: Richard's Books, Boise, ID, U.S.A.
Paperback. Condition: Good. COVER HAS CORNER CREASE AND SHELF WEAR. 246 PAGE TEXT HAS LIGHT WEAR. BUSINESS. 7'' X 10''. WE USE BUBBLE MAILERS. Seller Inventory # 032411