Rubenstein, now president of a consulting firm, draws on his 30 years in technology management to provide a practical rather than an academic overview, emphasizing the effect on the company as a whole. Topics include planning, resource allocation, monitoring and evaluation, sources, and networking among operating divisions. Extensive bibliography. Annotation copyright Book News, Inc. Portland, Or.
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A guide to improving the research and development process in companies both large and small. Presents an overview of modern technology management, some case studies and a survey of emerging trends. Each chapter follows a common format, beginning with major issues, followed by detailed discussion, practical implications for technology managers, and a watchlist for monitoring technology in the firm to see where problems are occurring and where improvements can be made.
Al Rubenstein is president of IASTA and Professor Emeritus at Northwestern University, where he established the Program of Research on Management of R&D/Innovation. IASTA consults on management of technology for Fortune 100 companies and high tech start-ups. He has over 150 publications and two doctorates.
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