Retail Selling and Store Management: Prepared in the Extension Division of the University of Wisconsin (Classic Reprint) - Hardcover

Paul H. Nystrom

Hardcover

ISBN 10: 0484341014 ISBN 13: 9780484341011

Publisher: Forgotten Books, 2018

Synopsis

Retail Selling and Store Management gives practical, proven methods to improve floor layouts, displays, and selling efficiency for better store results.

This guide covers how to plan the floor so customers find what they want quickly, how to use open displays and clear show cards, and ways to make every part of the store work to increase sales without relying on high-pressure tactics.

The book outlines concrete approaches to common selling environments, from arranging goods near entrances to using demonstrations and entertainment to draw shoppers. It also explains how different departments and promotions fit into a cohesive plan that serves the average customer and supports staff.

• Design floor plans and product placement to reduce shopper time and boost purchases.
• Use show cards and price displays to answer a key customer question at a glance.
• Leverage demonstrations and in-store events to highlight product value and uses.
• Coordinate merchandising, promotions, and staff training for smoother operations.

Ideal for store owners, managers, and salespeople seeking practical techniques to improve customer experience and sales results.

Edition details

• Publisher: Forgotten Books
• Publication date: 2018
• Language: English
• ISBN 10: 0484341014
• ISBN 13: 9780484341011
• Binding: Hardcover
• Number of pages: 310