Through easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of sketches and illustrations, Martina Flor shows how to transform initial lettering concepts and sketches into a well-shaped, exquisite piece of digital lettering that can be published and sold. Learn how to train your typographic eye by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step from start to finish, from analogue to digital and gives valuable tips about how to make a career as a lettering artist.Table of Contents1. Visual defining lettering and its difference from calligraphy and type design 2. The Typographic the importance of observation 3. the DNA of letters 4. Tools and pens, brushes and other tools 5. The Lettering Designers an overview of lettering styles 6. Composition and structure, hierarchy and flourishes 7. Sketching from rough sketch to refined drawing (and some helpful tips and tricks) 8. From Analogue to vectorizing your lettering 9. The Finishing adding colour and texture 10. Work in becoming a professional designer
"synopsis" may belong to another edition of this title.
Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters. She grew up in Buenos Aires and studied in Spain and the Netherlands. Based now in Berlin, she works with a focus on type, lettering and illustration for clients all over the world. She is the founder of Letter Collections, co-founder of the project Lettering vs. Calligraphy and the creator of the series of workshops Good Type. Her work has been featured in many publications and she teaches and lectures extensively.
"A clever visual table of contents begins the book, and every page thereafter is dynamically filled with diagrams, photos, and many examples of lettering. Readers with at least some prior drawing experience are best poised to benefit from this highly educational art instruction book." - Library Journal, starred review
"The Golden Secrets of Lettering is a must-have book for any designer or artist interested in the world of lettering. Martina's talents are on full display throughout the book, with handwritten captions explaining her thought process, lettering details and design tips." - Uppercase Magazine
"If you've been itching to try your hand at lettering, then The Golden Secrets of Lettering by custom lettering and typography master Martina Flor would be an ideal starting place. It's a pleasure to flip through, admire the beautiful letterforms, and get inspired. This would make an incredible gift for any inspiring typographers." - Typo-Graphical
"About this title" may belong to another edition of this title.
US$ 7.51 shipping from United Kingdom to U.S.A.
Destination, rates & speedsSeller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR010734195
Quantity: 1 available
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs9959776347
Quantity: 1 available
Seller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0050024152X-G
Quantity: 1 available
Seller: medimops, Berlin, Germany
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M0050024152X-V
Quantity: 1 available