The author is known for her teaching at the prestigious Poynter Institute P a Florida institute that brings professionals and academics together P and for being a leader in the writing coach movement. Some of its proponents ''distinguish between coaching and fixing." Coaching aims to improve processes of reporting and writing while fixing aims to improve the copy and get it into the paper. Fixing focuses on the written material; coaching focuses on the reporter.''..The book also focuses on the verbal and visual style of the modern newspaper P like no other text on the market. This means greater use of graphics and photos and of alternative, narrative story styles. The newspaper today has to use a wider assortment of tools to attract readers. Rich's book also has a chapter on multi-cultural issues P an extremely important subject in today's print media, as well as public relations and broadcast writing.
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Carole Rich is a retired journalism professor, formerly at the University of Alaska Anchorage, where she was the Atwood professor before accepting a full-time position. She also served as chair of the journalism department at Hofstra University in New York for two years, taught journalism at the University of Kansas for 11 years, and worked for 16 years in the newspaper industry. She was a reporter for the former PHILADELPHIA EVENING BULLETIN, city editor of the SUN-SENTINEL in Fort Lauderdale, Florida, and deputy metropolitan editor of the HARTFORD COURANT in Connecticut. In addition to serving as a visiting writing coach at newspapers throughout the United States, Professor Rich has conducted many writing seminars for journalism organizations, including a group of professional journalists in Spain. She is the author of multiple highly regarded media and reporting textbooks.
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