Persuasion: Reception and Responsibility, 8th Edition - Softcover

Larson, Charles U.

Softcover

ISBN 10: 0534522815 ISBN 13: 9780534522810

Publisher: Cengage Learning, 1998

Synopsis

Larson helps readers become consumers of persuasion. The book presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on language and focus on critical thinking are combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Woven throughout this framework, Larson provides ample and understandable coverage of persuasion theory, research, and ethics consistently and repeatedly tied back to the theme of the book--the development of critical consumers of all forms of persuasion.

About this title

About the Author

Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.

Edition details

• Publisher: Cengage Learning
• Publication date: 1998
• Language: English
• ISBN 10: 0534522815
• ISBN 13: 9780534522810
• Binding: Paperback
• Number of pages: 415