Items related to Consumer Behavior and Marketing Action

Consumer Behavior and Marketing Action - Softcover

Henry Assael

  • 4.67 out of 5 stars
    9 ratings by Goodreads
 
9780534983499: Consumer Behavior and Marketing Action
Softcover
ISBN 10: 0534983499 ISBN 13: 9780534983499
Publisher: International Thomson Publishing, 1992

This specific ISBN edition is currently not available.

Synopsis

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

"synopsis" may belong to another edition of this title.

Publisher
International Thomson Publishing
Publication date
1992
Language
English
ISBN 10 
0534983499
ISBN 13 
9780534983499
Binding
Paperback
Edition number
4
Number of pages
848
Rating
  • 4.67 out of 5 stars
    9 ratings by Goodreads

(No Available Copies)

Search Books:



Create a Want

Can't find the book you're looking for? We'll keep searching for you. If one of our booksellers adds it to AbeBooks, we'll let you know!

Create a Want

Other Popular Editions of the Same Title

9780534925529: Consumer Behavior and Marketing Action

Featured Edition

ISBN 10:  0534925529 ISBN 13:  9780534925529
Publisher: Pws Pub Co, 1992
Hardcover