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Synopsis
Sports and Entertainment Marketing 2E incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
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About the Author
Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.
Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.
Review
"Sports is something that all students love. Having a book that presents marketing using sports is an excellent idea."
"This book gets your attention right away with various career angles! This text is amazingly thorough. Totally aligned with competencies of DECA!"
"The examples are interesting. The text is well written and easy to understand. It is clearly written - interesting - would appeal to teenagers."
"About this title" may belong to another edition of this title.
- PublisherSouth-Western Educational Pub
- Publication date2004
- ISBN 10 0538438894
- ISBN 13 9780538438896
- BindingPaperback
- Edition number2
- Number of pages336
- Rating
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Sports and Entertainment Marketing
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Sports and Entertainment Marketing
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