Items related to Sports and Entertainment Marketing
Synopsis
Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.
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About the Author
Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.
Review
"Sports is something that all students love. Having a book that presents marketing using sports is an excellent idea."
"This book gets your attention right away with various career angles! This text is amazingly thorough. Totally aligned with competencies of DECA!"
"The examples are interesting. The text is well written and easy to understand. It is clearly written - interesting - would appeal to teenagers."
"About this title" may belong to another edition of this title.
- PublisherSouth-Western Educational Pub
- Publication date1999
- ISBN 10 0538694777
- ISBN 13 9780538694773
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages304
- Rating
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Sports and Entertainment Marketing
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South-Western Educational Pub, 1999
ISBN 10: 0538694777
ISBN 13: 9780538694773
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Sports and Entertainment Marke
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Sports and Entertainment Marke
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ISBN 10: 0538694777
ISBN 13: 9780538694773
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Sports and Entertainment Marketing
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ISBN 13: 9780538694773
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Sports and Entertainment Marketing
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ISBN 13: 9780538694773
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Sports and Entertainment Marketing
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South-Western Educational Pub, 1999
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ISBN 13: 9780538694773
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Sports and Entertainment Marketing
Published by
South-Western Educational Pub, 1999
ISBN 10: 0538694777
ISBN 13: 9780538694773
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Sports and Entertainment Marketing
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South-Western Educational Pub, 1999
ISBN 10: 0538694777
ISBN 13: 9780538694773
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Sports and Entertainment Marketing
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ISBN 13: 9780538694773
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