Microeconomics - Softcover

Boyes, William; Melvin, Michael

Softcover

ISBN 10: 0618372539 ISBN 13: 9780618372539

Publisher: South-Western College Pub, 2004

Synopsis

Boyes and Melvin have developed the Sixth Edition of "Economics to enhance its central features: direct and accessible writing, proven pedagogy, and thorough integration of global economic issues.

The text' s international perspective has been strengthened and extended to focus on the implications of economic principles for business strategy in an era of global competition. International issues appear consistently throughout the text in examples that illustrate basic economic concepts. In addition, economic data drawn from around the world underscores the authors' long-standing emphasis on global issues. Extended coverage of topics affecting global competitiveness, such as resource pricing and foreign exchange markets, explicitly connects the study of economics with real-world business decisions."New! The discussions of market failure and the different forms of economic and social regulation have been reorganized to facilitate learning. A stronger focus on the application of market theory to current, real-life issues--including the recent corporate accounting scandals--helps students to see the content' s practical relevance, increasing their comprehension of key ideas."New! Chapter 17, "Financial Markets: Institutions and Recent Events provides a detailed description of how U.S. stock and bond markets work, as well as their role in the global economy to reinforce the application of economic principles to business."New! Chapter 14, "Government and Market Failure, discusses the circumstances under which markets might fail, including externalities, public goods, the lack of private property rights, and asymmetric information--as well as approaches to solving theproblem.Chapter 13, "Antitrust and Regulation, covers all the forms of regulation (economic, social, and financial markets regulation) in one, convenient place."New! "Global Business Insight boxes use thumbnail maps and examples from around the world to illustrate essential economic concepts.A consistent framework of instruction helps to improve students' understanding and performance in the course. "Fundamental Questions reinforce 5-8 key points per chapter, appearing repeatedly throughout the chapter as well as the supplements. In addition, the text' s internal referencing system establishes a hierarchy of ideas by designating a number for each section and subsection--cited consistently in the textbook and supplements (including the Test Bank)."New! Eduspace is Houghton Mifflin' s online learning tool. Powered by Blackboard, Eduspace is a customizable, powerful and interactive platform that provides instructors with text-specific online courses and content in multiple disciplines. Features of the Boyes/Melvin "Economics course include algorithmic homework with hints as well as presentation slides, photos, illustrations and links to group projects.

About this title

About the Author:

Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.

Review:

Part I: INTRODUCTION TO ECONOMICS. 1. The Central Idea. 2. Observing and Explaining the Economy. 3. The Supply and Demand Model. 4. Subtleties of the Supply and Demand Model: Price Floors, Price Ceilings and Elasticity. Part II: PRINCIPLES OF MICROECONOMICS. 5. The Demand Curve and the Behavior of Consumers. 6. The Supply Curve and the Behavior of Firms. 7. The Efficiency of Markets. Part III: THE ECONOMICS OF THE FIRM 8. Costs and the Changes at Firms Over Time. 9. The Rise and Fall of Industries. 10. Monopoly. 11. Product Differentiation and Monopolistic Competition. 12. Antitrust Policy and Regulation. Part IV: MARKETS. 13. Labor Markets. 14. Taxes, Transfers and Income Distribution. 15. Public Goods, Externalities and Government Behavior. 16. Capital and Financial Markets. Appendix to Chapter 2: Reading, Understanding, and Creating Graphs. Appendix to Chapter 5: Consumer Theory with Indifference Curves. Appendix to Chapter 8: Producer Theory with Isoquants.

About this edition

• Publisher: South-Western College Pub
• Publication date: 2004
• ISBN 10: 0618372539
• ISBN 13: 9780618372539
• Binding: Paperback
• Edition number: 6
• Number of pages: 533