Principles of Microeconomics - Softcover

Greenlaw, Steven A.; Taylor, Timothy

9781680921045: Principles of Microeconomics

Softcover

ISBN 10: 1680921045 ISBN 13: 9781680921045

Publisher: 12th Media Services, 2017

Principles of Microeconomics covers the scope and sequence for a two-semester principles of economics course. The text also includes many current examples, including; discussions on the great recession, the controversy among economists over the Affordable Care Act (Obamacare), the recent government shutdown, and the appointment of the United States' first female Federal Reserve chair, Janet Yellen. The pedagogical choices, chapter arrangements, and learning objective fulfillment were developed and vetted with feedback from educators dedicated to the project. The outcome is a balanced approach to micro and macro economics, to both Keynesian and classical views, and to the theory and application of economics concepts. Current events are treated in a politically-balanced way, as well.The images in this textbook are grayscale.

"synopsis" may belong to another edition of this title.

About the Author:

Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.

Review:

Part I: INTRODUCTION TO ECONOMICS. 1. The Central Idea. 2. Observing and Explaining the Economy. 3. The Supply and Demand Model. 4. Subtleties of the Supply and Demand Model: Price Floors, Price Ceilings and Elasticity. Part II: PRINCIPLES OF MICROECONOMICS. 5. The Demand Curve and the Behavior of Consumers. 6. The Supply Curve and the Behavior of Firms. 7. The Efficiency of Markets. Part III: THE ECONOMICS OF THE FIRM 8. Costs and the Changes at Firms Over Time. 9. The Rise and Fall of Industries. 10. Monopoly. 11. Product Differentiation and Monopolistic Competition. 12. Antitrust Policy and Regulation. Part IV: MARKETS. 13. Labor Markets. 14. Taxes, Transfers and Income Distribution. 15. Public Goods, Externalities and Government Behavior. 16. Capital and Financial Markets. Appendix to Chapter 2: Reading, Understanding, and Creating Graphs. Appendix to Chapter 5: Consumer Theory with Indifference Curves. Appendix to Chapter 8: Producer Theory with Isoquants.

"About this title" may belong to another edition of this title.