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Synopsis
Book by Houlden, Brian
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From the Back Cover
The first edition of this book was written for students of strategy and executives who need to understand strategic thinking. The excellent response to the book from both groups has led to this revised and updated new edition. The book retains its emphasis on a clear exposition of the basic concepts requiring no prior knowledge of company strategy. Considerable attention has been given to updating and adding to the company examples it uses. This reflects both the fact that demonstrating the power of strategic thinking to improve a company's performance comes through understanding real examples and that the strategic issues companies face change over time.
Equally, the whole field of strategic thought and analysis has also changed and evolved. Building on the new case material in the text, this new edition clearly reflects the latest advances in theory.
Understanding Company Strategy remains a highly accessible and practical book which reflects the author's many years of experience in advising companies on their strategic needs. It is from these extensive contacts with so many managers facing real problems that the clarity and readability of the book has sprung. It remains an ideal introduction to the subject and is widely used on courses in leading business schools and in major companies.
About the Author
Brian Houlden is Emeritus Professor at Warwick Business School, University of Warwick, UK.
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Understanding Company Strategy : An Introduction To Thinking And: An Introduction to Thinking and Acting Strategically
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
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Hardcover. Condition: Very Good. Understanding Company Strategy: An Introduction to Thinking and Acting Strategically This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780631170334
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780631170334
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780631170334. Seller Inventory # 9085344
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0631170332. Seller Inventory # 8846158
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Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780631170334. Seller Inventory # 9831486
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Understanding Company Strategy: An Introduction to Thinking and Acting Strate.
Published by
Basil Blackwell, 1990
ISBN 10: 0631170332
ISBN 13: 9780631170334
Used
Hardcover
First Edition
Seller: Simply Read Books, Boat Of Garten, United Kingdom
Seller rating 4 out of 5 stars
Hardback. Condition: As New. 1st Edition. 1990 first edition hardback pub Basil Blackwell in as-new condition; UK dealer, immediate dispatch. Seller Inventory # 72R25
Quantity: 1 available