Items related to One Click: Jeff Bezos and the Rise of Amazon.com
Synopsis
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About the Author
Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.
Review
“Richard Brandt compellingly profiles one of the greatest Internet executives of the era.”
—Stephen Leeb, author of The Oil Factor and Red Alert
“Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach—meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it—just like shopping on Amazon.”
—Management Today
"About this title" may belong to another edition of this title.
- PublisherBertrams Books
- Publication date2012
- ISBN 10 0670920673
- ISBN 13 9780670920679
- BindingPaperback
- LanguageEnglish
- Number of pages214
- Rating
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One Click (Paperback)
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Penguin Books Ltd, London, 2012
ISBN 10: 0670920673
ISBN 13: 9780670920679
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Paperback. Condition: new. Paperback. Why has Amazon been so successful?How did it reinvent an entire industry?What will it do next?Amazon's business model is deceptively simple- make online shopping so easy that customers won't think twice. As that button on every page says- 'Buy now with one click'.Amazon is a case study in how to reinvent an entire industry - one that anyone in business ignores at their peril. Richard Brandt's One Click uncovers the secret behind the company's triumph, much of which hinges on Jeff Bezos, its founder and CEO. In this fascinating book, he explains how Bezos's unique character and ruthless business sense have driven Amazon relentlessly forward.Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur, and reveals how he makes decisions - and where he will take Amazon from here.'Richard Brandt compellingly profiles one of the great internet executives of the era.' Stephen Leeb, author of The Oil Factor and Red Alert Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780670920679
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One Click: Jeff Bezos and the Rise of Amazon.com
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ISBN 10: 0670920673
ISBN 13: 9780670920679
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